Exclusive homeowner leads, answered in 60 seconds and followed up to 12 times. Without shared leads. Without chasing. Without a lead dying while you're up a ladder.
Show me what my leads are worth ↓A homeowner fills in a form and rings 3 roofers. The first one to call back usually gets the survey. Here's what the research says about that race.
More likely to reach a lead if you call in 5 minutes instead of 30.
MIT / InsideSales, via Harvard Business ReviewOf buyers go with the company that responds first.
Speed-to-lead research, widely citedOf salespeople give up before the 5th follow-up. Most deals need 5 to 12.
InsideSales / Invesp follow-up dataThat's about 3.8 roof jobs a month going to someone else. Over 12 months, if nothing changes: £317,520 in work.
That's the extra profit a year if every lead got a reply in under 5 minutes. Same leads. Same ad spend. Just faster.
How this works: 60% of leads are treated as winnable. The share lost depends on reply speed (4% under 5 minutes, 28% within 30 minutes, 42% within an hour, 60% same or next day). These rates are a working model built from the studies above, not a published figure. Your results will vary. Full disclaimer.
Pop your post code in below. It takes 30 seconds, and it's the only way to lock in the founding rate.
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Every roofing company breaks at least one. Most break all 3. We don't just send you a name and walk away. We build all 3 laws into every lead.
Call in 5 minutes and you're 100x more likely to reach them than at 30. The average business takes over 40 hours.
About 80% of sales land between the 5th and 12th touch. 92% of people quit before the 5th.
Only 3 to 5% of people are ready to buy right now. The same "ready to book?" text pushes the rest away.
Paying for a name 4 other roofers also got.
Losing the job to whoever rang first.
Phone tag with homeowners at work.
Quotes that go quiet after one chase.
The pushy "ready to book?" text.
Chasing leads when you should be working.
You've been burnt by lead sellers before. So here's exactly what we will and won't say.
Take an average roof at £7,000. Even at the full price, that one job pays for 70 leads.
You don't need every lead to land. You need the ones you pay for to stop going cold.
No. Every lead is exclusive to you, and we only work with one roofer per area. If your area is free, it's yours.
£100 per exclusive lead, or £75 on the founding rate for the first 10 roofers. The 60-second reply and up to 12 follow-ups come with every lead. At an average roof of £7,000, one job covers 70 leads at the full price.
Usually it's timing, not the lead. The homeowner rang 3 roofers, and the first to reply booked the survey. Or they got one follow-up and went quiet. That's what the 3 Laws fix.
It depends on your area and how many homeowners are looking. We'll give you an honest idea once you check your area. We won't promise a number we can't hit.
Yes. We get the homeowner answered, followed up and booked in. You look at the roof, quote and close the job, like you do now.
The speed and follow-up stats come from published research (MIT / InsideSales via Harvard Business Review, and InsideSales / Invesp). The loss rates in the calculator are a working model built on that research, not a guarantee. See the disclaimer for the full detail.
Leads come in while you're on a roof. You call back later. Some have already booked someone else. The quotes you sent go quiet.
Every lead is yours alone, answered in 60 seconds and followed up until they book or say no. You just turn up and quote.
Every lead, worked to the end.